We need to understand what has meaning and significance for them, not just what they buy and use. It has some great examples of companies that are lovemarks but more importantly it talks about how emotions and all of the senses come into play as people become "brand loyal" and become in love with the products they use. Formulas can't deal with human emotion. If you're looking for a manual, you might not be satisfied with this book.
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Lovemarks by Kevin Roberts
Duncan sums up the concept in one sentence thus: Brand management Marketing techniques. At any rate, I enjoyed it enough to order the futurd book, The Lovemarks Effect, from amazon. On the other hand, who can argue against love?
We all know that Love links us in many different ways — as couples who have been together for years, as parents and children, as close friends, as lovers.
The new chapter, "Diamonds in the Mine," is an insightful collection of nrands for producers and consumers, for owners of small stores and operators of superstores. Kevin Roberts says a lovemark needs three things: We must instead fix on the fundamentals of human nature.
The study, based on analysis of TNS consumer panel data, found Nike did not exhibit higher than usual loyalty. Pretentious, earnest, more a vanity project than anything. The last five years or so have seen significant change in business and in marketing. If you're interested in lovemarke, business, or ideas, you need to read this book. Lists with This Book. Roberts asks, "What builds Loyalty that goes Beyond Reason?
So forget making lists!
Future Beyond Brands - Kevin Roberts
Think about the I-Mac. I skimmed the remainder of the book and decided it wasn't really worth my time. Sticky-note suggestions at the end of each chapter and case studies at the end of the book provided great closure to the concepts he was suggesting. Hardcoverpages. From inside the book. Intimacy is about body contact, scent, touch.
The signposts about beyon, loyalty and relationships fit right here. Lovemarks is like a picture book for adults. To view it, click here. Winning in the Consumer Revolution They were panicking, and individual people were buying a thousand dollars worth of real Coke before it ran out. Brands today are suffering the death of a thousand yawns.
Those consumers, who were loyal beyond reason, are called Inspirational Consumers. I suggest that connecting with people is something we are not doing very well right now.
The actual content would fill a pamphlet more than a book. It is the sort of love that gets families through the hard times.
Where you have a consumer in love, you have a "lovemark. No trivia or quizzes yet.
Lines filled with pretension and bravado are fun when coming from Arnold or Stallone. Jun 27, Nabeela rated it really liked it Shelves: You can think what you want of it, but it is one of the milestones. You may have read the interview with me about Trustmarks in the September edition of Fast Company.